Your business goals guide the strategy. Murphy, Zane & Jin helps businesses turn data into decisions, put AI to practical use, and improve marketing performance through experienced strategy, focused implementation, and team enablement.
When marketing, sales, and operations report different numbers, deciding what to do next becomes harder. MZJ helps clarify your KPIs, align relevant data, and build reporting that supports practical decisions.
We connect measurement to your business model, including digital activity, qualified leads, calls, appointments, e-commerce, and offline sales where relevant.
Define KPIs and meaningful conversion outcomes.
Set up or improve analytics and tracking.
Align data sources, campaign naming, and reporting.
Develop focused dashboards and scorecards.
Translate performance into priorities, investment decisions, and next steps.
MZJ helps identify worthwhile use cases, onboard appropriate tools, and establish practices your team can repeat. We bring structure to how AI uses business knowledge, brand guidelines, campaign context, and existing processes.
The work can include shared knowledge, reusable prompts, workflow improvements, and focused pilots, supported by hands-on guidance.
Identify and prioritize practical AI opportunities.
Evaluate tools against your needs and existing processes.
Organize reusable business and campaign knowledge.
Establish consistent prompting and review practices.
Pilot workflows and lightweight automations.
Equip your team to use the tools confidently.
03 / Performance Marketing
Performance Marketing With a Clear Business Purpose
Connect marketing activity to the outcomes that matter.
MZJ supports paid search, social, SEO, content, creative, and e-commerce performance. We help determine where to focus, how to measure progress, and which improvements deserve the next investment.
Start with a defined project, strengthen an existing program or explore ongoing support.
Paid SearchSocialSEO & ContentCreativeE-commerce
Ways to Work Together
The Right Scope for Your Next Move.
Start with a clear priority. Choose the level of support that fits your goals, resources, and team.
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Focused Projects
Address a specific challenge with agreed deliverables and measures of success. Potential outputs include a KPI framework, reporting view, AI adoption plan, reusable workflow, or prioritized marketing roadmap.
A Defined Outcome◎
Advisory & Enablement
Work through decisions, evaluate opportunities, and equip your internal team with focused direction, useful tools, and repeatable practices.
Capability That Stays With You↻
Selective Ongoing Support
Continue with implementation, performance review, and refinement where sustained support fits your business.
Progress Over Time
Our Approach
A Practical Approach to Progress.
Business context comes first. Clear scope and useful evidence guide the work.
01
Understand Your Business
Establish your goals, business model, existing systems, resources, and constraints.
02
Define the Work
Agree on priorities, deliverables, responsibilities, and what success should look like.
03
Use the Evidence
Review what changes, identify what needs attention, and guide the next decision.
Start a Conversation
Tell Us What You’re Working On.
Whether you’re improving measurement, introducing AI, or strengthening marketing performance, start with your business priority.
Share a few details below, then complete a project brief covering your goals, timing, and budget. This helps us prepare for a useful consultation.